Grow your Avon business on social media with 3 Easy Rules. The 3 “E’s”!
1. Entertain
The first rule to apply when grow your Avon business on social media is to ENTERTAIN your audience (or your followers & friends).
People aren’t on social media to be sold to – they are on social media to be entertained. So what are you posting that will make your followers want to stay tuned in to your page?
So remember the 80/20 Rule, one of the most important tips to sell Avon on social media. 80% of your posts should be authentically about you, and only 20% should be the hard sell. Think of your channel or page like a tv show. Do you sit there and watch commercials on purpose? No! You are clicking that skip button as soon as you can to get back to your show! So when you post stock image after stock image asking people to buy… it’s a quick way to loose engagement or even get unfollowed.
Entertain them with a fun reel or short video. Make them laugh, inspire them, or get them thinking… but no matter what you do – be your most authentic self. Let people see the real you and bring them into your real life. The people following you on social media like you! They connect with you in some way. So be more of who you are – not less – to attract people who are most like you. People that like what you like, that think the way you think, and that might even want to work the way you work.
2. Educate
The second rule to apply when grow your Avon business on social media is to EDUCATE your audience.
This is where the value comes in for your followers. It allows them to see the benefits of your product or service in relation to their own life. What is this product going to do for me, how is this service going to impact my life, or even how can this opportunity improve my lifestyle.
If the education is around a product, Talk about the ingredient story, Share the results, Show how to use it and who it’s for.
For example when a new collection launches like Avon Isa Knox LXNEW Platinum, share things about the product from the trainings you’ve taken that spoke to YOU. We know what the people following you on social media are most like you – so chances are – what resonates with you, will probably resonate with your followers too! This is also the beginning of how to find your skin care customer.
If the education is around an opportunity or service, Show how it has benefited your life, Share what the benefits are, Show where the value is.
Use hashtags that are ON TOPIC & directed at WHO you want to see your post.
3. Engage
The third rule to apply when grow your Avon business on social media is to ENGAGE with your audience.
This is your call to action that can turn into a monetization (making money). Converse then Convert! Once the express their need; meet that need – with your product or service!
The action might be as simple as asking them to save the post, share or follow you on that platform. You can do this as as as asking them to inside the post caption, or in the graphic text of the image you are sharing.
Even better, the action might be to buy Avon from you.
Or maybe the action is to even Join Avon with you.
We all know that direct sales is a relationship business. And engagement is a huge part of knowing how to sell Avon without being salesy.
8 MISTAKES YOU MIGHT BE MAKING ON SOCIAL MEDIA
Training from Avon Convention: How to Create Social Media Content
Extras
Engagement Tips: Respond to comments, like and follow others in your industry, and share posts that inspire you in your stories.
Link in Bio: your bio should clearly identify yourself and what you have to offer your audience.
Want a simpler look into Selling Avon on Social Media?
Get the Beginner’s Guide to Sell Avon on Social Media
Want to dig deeper into Selling Avon on Social Media?
Get the Ultimate Guide to Sell Avon on Social Media
About the Trainer
Emily is a wife and mother of 4. Her story started with a small home based business, supporting her efforts to be a stay at home mom. She now tuns a National Team, created a full time career with Avon, and now mentors thousands of women to create their own successful businesses.
Emily Stephens is the 2020 Avon Guiding Spirit Award Recipient.
Bronze Executive Leader, Beauty Board, Content Creator and Pinnacle Achiever are just a few of the platforms Emily uses to contribute a positive teaching environment to all of Avon Nation. She spends most of her time training inside Facebook group, Timeless Beauty Lessons.
Her Free Training is accessible on her Beauty Blog, Youtube channel, Avon Podcast, Facebook group, Facebook page, and Instagram. Follow Emily for your Avon Rep Campaign Sales Tips each and every campaign.
[…] Record a fun unboxing every campaign with the current Gotta Get It Bag! Use reels, videos, stories, and posts to Grow your Avon Business on Social Media. […]