This is a beginner’s guide to Sell Avon on Social Media! When you hear the phrase, Avon Social Selling – are you left wondering what that even means? You don’t even know where to begin.
Let’s take the fear factor away with a few Beginner Tips for Avon Social Selling! THIS is the Beginner’s Guide to Sell Avon on Social Media!
What do you get when you Sell Avon on Social Media?
- Free website with an affiliate link (an online store)
- Free digital catalog
- Free makeover tool. Avon has one of the best AR (augmented reality) tools according to Allure magazine. It was one of the many amazing ways Avon responded to the pandemic.
- Free support when you join a team with an Avon Mentor (Avon Team Envision is the fastest growing team in the Nation and we specialize in helping New Avon Reps become successful!)
- Free Back Office web site to manage your business, grow your contacts, and market to customers
- Free training from Avon’s learning & development team called Avon U
- Free Training to Sell Avon on Social Media
- Join Avon Free
Glossary of Terms to Sell Avon on Social Media
Let’s start with some terms you may hear people using when they talk about how to Sell Avon on Social Media. Let’s make sure you know what they all mean.
- Online Store – the website where your customers can shop form you 24/7 (www.avon.com/?rep=emilystephens is mine for example – insert your own repid at the end)
- Platforms – the app or program that you are on – like Facebook, Instagram, Pinterest, for example – these are all different “platforms” that give your Avon business an online presence on social media.
- Link In Bio – your “link” (or website address – url) is your online store address or , and should be in your “bio” (which is the Intro, profile or about me section) on all your social media platforms. This way – you don’t have to type it in every post. Some platforms don’t even have the ability to have live links (which is a clickable links that takes you straight to that site). For example Instagram and tik tok do not have the ability to type a clickable link. It should be easy for someone glancing at your bio to have access to your link when they see something they like and decide to take action with you.
- Facebook Business Page – this is different from your Personal Profile. Think of a business page as your yellow pages on Facebook. It’s a place where people can find you. Post most of your Avon content here – but integrate YOU into your posts. Heres an example of mine, Beauty Boss Essentials.
- Facebook Group – this is a great way to keep your customer base engaged, allow them to get to know you and engage with other, and to build relationships. (How to create a customer group on Facebook)
- Blog – a website you can create to build your business – write stories, reviews, product info, tips, tutorials, etc. (How to start an Avon Blog)
Platforms for Avon Social Selling
People buy from people they like. Where are the kind of people that like the same things you like hanging out on social media? In other words – where are YOU hanging out – what do YOU like? Those are your people. Is it Facebook, is it Instagram? Are your friends talking about Pinterest recipes, or funny videos on Tik-Tok? Are they watching videos on YouTube? Are they getting news updates from twitter, looking for a new job on linked in, chatting with neighbors on next door? Are they playing with filters on snapchat? Ever “googled” something you don’t know about? Create a google my business account. These are all the places you can be to find your people and give your Avon business an online presence. Who are the kinds of people that like what you like and where are they on social media?
Facebook Tips to Sell Avon on Social Media
If you’re in Network Marketing, Direct Sales, or own an Online Business, No Doubt you are on Facebook! But are you using Facebook as an effective tool to GROW your business? Do you open the app on your phone and tell yourself you’re just going to post for your business and hop right off … but look at your watch an hour later and wonder what just happened … did I even accomplish anything? You got lost in the scroll didn’t you! I would like to share with you 7 facebook hacks for your Avon business that you can use to leverage and GROW your Avon business on Social Media.
Best Practices to Sell Avon on Social Media
Respond – If someone comments – respond – ALWAYS! Even if it’s a just an emoji or GIF – not just a like. Comments back and forth will make Facebook think – hey these girls are friends – I’m going to show them more of each other. +plus – it’s just nice. More comments means more people will see your posts!
Follow up – If someone asks a questions about a product or expresses interest in something, follow up – because what do we all know? The fortune is in the follow up? Send them a message and something like, “Hey Sue, Thanks for liking the pic of my Vitamin C Mask! I love how it makes my skin feel! Did you see that it warms up on your skin when it comes in contact with water? Have you ever experienced any kind of warming peel?” This simple message conversation could easily lead to a sale!
Etiquette – Stay Positive on Social Media. People are Watching you! Legit – they are! Even if they don’t like or comment, they ARE watching you! You WILL attract the energy you put out there. Be Yourself – of course! But Resist the temptation of airing your dirty laundry on social media. Portray the energy you want to ATTACT because you will do EXACTLY that!
Method/Rules to Sell Avon on Social Media
80/20 Rule
80% YOU / 20% the Sell! So 80% of your content should include YOU. Your life, what you love, pics of you, what you are using, your tips & thoughts, All about YOU! And only 20% should be “the Sell”. Here’s the link to my virtual Avon catalog, here’s my sweepstakes, here’s the Newest Launch, stock images/assets from Avon Social, etc. Think about what you watch on tv… are you chilling with Netflix, or streaming on YouTube? I guarantee you are skipping those intros and ads! So think of your page, your profile, your group like a network station! Is your station full of Ads or is it all about the show (that’s you). Are your followers going to stick around if all you are doing is showing them commercials? The answer is No! It’s your job to entertain them & engage them so they stick around and keep watching your show.
Learn how to create Better Content that will generate Better Results to Grow your Avon Business on Social Media by Following these 3 Rules. I call them the 3 E’s.
5 a day method
Make a point to message 5 people a day to genuinely connect with them. Comment on a photo, give them a “congratulations” or a “that’s beautiful”, put a smile on their face with a compliment or ask a question to express interest. This will do 2 things. 1. They will develop a personal connection to you and 2. Facebook will think again, hey, these 2 like each other and are chatting – I’m going to show them more of each other. So she will start to see more of your content. Avon Social Selling should be just that – SOCIAL!
Don’t Shout
Posts like, “Who wants some Avon” “Join MY Team” and “Hey Girl” messages are what I call “shouting” on social media. Do you have kids? When my youngest jumps in my face and screams “MOMMY – I want…” I don’t hear her? I’m distracted and annoyed at the shouting. Calm down, and talk to me honey. Lol – Seriously though – don’t come in HOT at people with your Avon flag waiving! Just talk about it – relate to people in real life by showing them real life!
Facts Tell/Stories Sell
This is so true! Tell a person a ton of Facts and they will gloss over. They don’t care about to hear every Fact about a product, they don’t want you to list each ingredient with a 30 minute science lesson! Tell them a story about why you love it and how you use it and what it does for you and how that product will benefit them. Tell them a story about how that jewelry made you feel when you wore it and the memories you now have in relation to that piece. Tell them how you feel when your makeup is on point and you’re having the best hair day ever – because that’s what everyone wants – they want the feeling that you just described to them in your story! Because they like you – they are following you. And remember – people buy from people they like!
Mistakes you might be making on Social Media
Now that we’ve covered all the tips, rules, and best practices to sell Avon on social media, let’s talk about some mistakes you might be making on social media. Your time on social media, when you use it as a tool to grow your business is an investment! Make sure your investment of time is paying you back in actual results that are helping you grow your business!
- Your profile picture isn’t of you
- Your page bio isn’t clear
- Your not being consistent
- You aren’t engaging with your audience
- You’re not leveraging video
- Your page isn’t interesting to follow
- You aren’t giving a CTA
- You’re focusing on vanity metrics
3 Rules to Follow for Better Content on Social Media
Grow your Avon Business on Social Media with 3 easy to follow rules! I call them the 3 “E’s”!
Complete Guide to Give your Avon Business an Online Presence
If you find that your sales in your Avon Business have stalled, could it be that you’ve tapped out your “warm list”? Of course, the people closest to you want to help & support you, but to sustain a profitable business, you must get your business in front of new customers! So here is the Complete Guide to give your Avon Business an Online Presence, featuring Top Leaders from #1 in the Nation, Avon Team Envision.
Learn How to Set a Goal for your Business
Learning how to Set a Goal for your Network Marketing Business is vital to your success. I had a professor who once said, “If you aim at nothing, you’ll hit it every time” and I never forgot it! So knowing where you want to take your skin care business has a lot to do with whether or not you get there.
Learn more about the Avon earnings chart to see how much you can make when you Join Avon Free. Buy Avon with a Representative Near You.
Resources for training & support
Interact with other like-minded reps in a positive online community. Join our group on Facebook for all Avon Reps, Timeless Beauty Lessons. This is a safe place to ask questions, gain inspiration, and network with other successful Avon representatives from all over the Nation. Learn from their experience and expertise and join in on celebrating each other’s successes!
Be equipped to Run a Successful Avon Business by learning all you can as often as you can!
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Emily Stephens Leads the Fastest Growing Avon Team in the Nation. She teaches her Team Members how to Run a Successful Avon Business along side her Nationally Ranked Leaders.
Emily is a wife and mother of 4. Her story started with a small home based business, supporting her efforts to be a stay at home mom. She now runs a National Team, created a full time career, and mentors thousands of women to create successful brands.
Emily teaches & trains women building their own Beauty Business.
Shop with Emily Stephens
Emily is a skin care lover, a makeup maven, and an essential oil enthusiast! She believes that friends should not let friends overpay for great skin care & makeup!! Don’t shop from a faceless chain or a big box store – support small business & support the dreams of entrepreneurs!
